Timberland lends some helping handsIn just one day,
105 Timberland employees fanned out across Lawrence and tried to make a big difference in
the lives of young and elderly people.
A part of a community service day for Timberland on April 18, employees from the
Stratham, N.H., headquarters came bearing tools, mulch, flowers, and paint. They read to
young people at the library. They cleared pounds of brush and debris out of the
YMCAs yard. They spread mulch and playground sand at the Head Start program on the
common, and they painted a mural at the Lahey School in Lawrence. They even cleaned,
repaired and painted several elderly residents homes.
They blitzed the city," said Christine Kuzmitski, human resources director
at the Greater Lawrence Community Action Council, Inc., who coordinated the volunteer
effort for Timberland. "It was incredibly fabulous."
At the Head Start program on Andover Street, a crew of workers brought in mulch,
painted a tool shed, installed window boxes with pansies, painted park benches and picnic
tables in cheery primary colors, and renovated an entire room inside the old Victorian
home.
"It was like a complete metamorphosis," she said. "The children just
loved it."
Some of the Timberland employees even went back two days later to put some finishing
touches on the Andover Street Head Start program. And, a larger group plans to return to
the city for more work on May 31.
"The elderly and the young people were their focus. I cant say enough about
them. They were happy to be here and to turn this city around," Kuzmitski said.
Philip F. Laverriere, Sr., the councils executive director, watched in awe
as 50 of his own employees joined the Timberland crew. "I was so impressed by what
they did . . . It was like a little ant colony. Everybody was busy, and no one was
idle," he said.
Timberlands senior manager in the social enterprise department, Elise Klysa,
said their employees are encouraged to do 40 hours of community service each year. Unlike
other companies that do team-building exercises in seminars or outdoor group events,
Timberland believes in community work.
"It was a great opportunity for people to get to know one another and to serve the
community," Klysa said.
Employees use their job skills to better the world around them. "It makes them
feel happier in the jobs they do because they can use it in the community, "she said.
Laverriere said he was so impressed that he may adopt the community service concept for
his employees. "I still cant get over it. They were like work horses," he
said.